During the 1st Assembly of Ministers responsible for Shipping and Maritime matters of the States in the Eastern, Southern and Northern Africa held in Entebbe Republic of Uganda, regional states acknowledged the growing complexity of maritime issues, the shared nature of maritime bodies, facilities, multinational service providers and overseas trading partners, but decried the lack of unity of purpose in the face of common challenges and aspirations and agreed in principle to use ISCOS’ platform to enhance their collaboration in the rapidly changing and capital intensive Shipping and Maritime Sector. Ministers also acknowledged the need to rebrand the Organization to better reflect its expanded geographical scope and evolving mandate.